Who would’ve guessed that picking wildflowers as a child on her farm would evolve into the creation of a luxury lifestyle brand? Allow us to introduce artist and actor Tricia Paoluccio and her Domain of the Flowerings brand.
Tricia turns her original pressed flower art into fine art prints and luxury lifestyle goods. She uses her design skills to create a line of home decor, soft accessories, fine linen, rugs, and a tabletop collection. So how did this come about?
In the heart of Modesto, California, on an almond farm surrounded by nature’s beauty, Tricia’s love affair with flowers began. A childhood filled with the simple joy of pressing flowers using a handmade flower press set the stage for a creative journey that would span decades.
While living in New York City to pursue her acting career, Tricia started creating unique, one-of-a-kind pressed flower art cards on handmade paper, selling the originals in boutiques and on the street. For years she had a vision of creating a brand using her pressed flowers, but the technology just wasn’t there.
Fast forward to 2019, before the pandemic, a technological shift opened the doors for Tricia to expand her handmade artwork into high-quality, fine art prints. Now able to digitize her flower press creations, she caught the attention of major players in the luxury fashion world: Tiffanys, Steinway, Oscar de la Renta, Van Cleef & Arpels, Ulla Johnson—all knocking on her door, eager to collaborate.
However, the pandemic posed challenges. Yet undeterred, Tricia returned to New York City and orchestrated a gallery show and a wildly successful show with Oscar de la Renta, affirming that pressed flower imagery could indeed find a home in high design. The stamp of approval she received was a testament that she was moving in the right direction and her vision was a good one.
Then came a collaboration with Crosby Street Studios for rugs, Saved New York for cashmere, and a woman-owned company for wallpaper and silk scarves. Tricia’s artistic vision was not confined to a single medium but expanded into a diverse array of lifestyle products, each carrying the unique imprint of her floral designs.
One key aspect of Tricia’s work lies in the adaptability of her patterns. With a graphic designer as her partner in crime, she transforms her art into repeat patterns—40 copyrighted ones to be exact. The magic happens because technology allows for infinite customization. A single pattern, like wild roses, can take on a myriad of forms, from Pantone’s Color of the Year to a whimsical, playful design, showcasing endless possibilities.
Tricia’s art isn’t just about creating beautiful things; it’s about empowering designers to make creations of their own. The beauty lies not only in the flowers but in the collaborative spirit, the fusion of technology and art, and the boundless potential for creative expression that Tricia Paoluccio brings to the world through her Domain of the Flowerings.
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