A Warm, Heirloom-Inspired Launch at Fall 2025 High Point Market
HGTV stars Erin and Ben Napier unveiled their newest bedroom collection with Vaughan-Bassett Furniture during Fall 2025 High Point Market. We were delighted to see this new line, appropriately named Pure Maple, which celebrates American craftsmanship, cozy tradition, and heirloom-quality home furnishings. Ben describes the collection as a tribute to the timeless pieces passed down for generations.
Solid American Maple Crafted by Skilled Virginia Artisans
Built by artisans in Vaughan-Bassett’s Virginia factory, the Pure Maple collection is handcrafted from sustainable, solid American maple. Standing beside her favorite bed, Erin shared that the pieces feel like “something you’d find in your grandmother’s house, an heirloom you wish you could keep, but still stylish today.” With mid-century silhouettes, Scandinavian undertones, and cottage-inspired lines, the collection blends nostalgia with modern livability.
New Finishes Designed for Today’s Cozy Cottage Aesthetic
One of the standout design elements is the new Sage finish. Some call it green, others see blue, but everyone agrees it brings a calming, cottage-cozy feel. Additional finishes include Natural Maple, Cottage White, and Maple Syrup, a richer tone reminiscent of walnut. Each finish was chosen to spotlight the wood’s natural grain, something Ben, ever the woodworker, considers absolutely essential.
Innovative Hardware Details That Refine Every Piece
This year, Vaughan-Bassett pushed into new territory with hardware, using contrasting ash dowels on drawer pulls for dimension and visual interest. “It makes every piece stand out,” Erin shared, noting this experimental hardware direction is a refreshing twist for the brand.
A Designer-Favorite Upholstered Bed Made for Real Family Life
A highlight of the new line is the upholstered bed, offered in six soft, neutral, highly cleanable fabrics. Erin and Ben emphasize their strong desire for having a family-friendly design approach, with materials durable enough to withstand peanut-butter-covered fingers. The bed reportedly moved an HGTV Home Town homeowner to tears and is already resonating with designers.
Mix-and-Match Bedroom Style for Today’s Homes
Designed for effortless coordination, all Pure Maple finishes work together, encouraging a layered, collected look rather than the match-heavy sets of decades past. With influences drawn from Scandinavian simplicity and softened mid-century style, the Napiers and Vaughan-Bassett have created a versatile collection perfect for homes of every style.
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