Mac Cooper President and CEO of Uttermost explained about a new iPad application they are introducing at the Fall Market 2011. They still have those “old school” photos but wanted to find a way that was more efficient and effective to present 3 or 4 thousand images to their customers. Whatever the customer is seeing is in real time, if an item runs out of stock they will know it right then. The app is available to all of their customers and to consumers and they wouldn’t see prices for approved dealers they would see wholesale prices. It is available on the Apple iTunes store for $2.99, named Uttermost, so home furnishings are at your finger tips.